Merrill Ashley — LowCountry Wedding Planner

I was so glad Merrill and I found each other on TikTok because it felt like such a natural match. She had originally discovered my work through the custom brand I created for Bella Fiori and came to me ready for a refined, romantic direction of her own.

Merrill had outgrown her previous logo and was looking for a fresh visual identity and website that could better represent her work, showcase her packages, and give couples something beautiful and memorable to connect with while searching for a wedding planner.

She already had a strong sense of the feeling she wanted. Her mood board paired soft, blushy tones with earthy neutrals, and with Merrill based in Bluffton, South Carolina and a portfolio filled with beautiful Lowcountry weddings, we knew the brand needed to capture that coastal charm — but in a way that felt elevated, warm, and romantic rather than overly beachy.

We leaned into deep browns, warm off-whites, dark greens, and soft blush tones to create a timeless palette that felt right at home in Hilton Head, Savannah, and Charleston. At the heart of the identity was a classic crest logo, giving the brand a sense of heritage and refinement while still feeling romantic and approachable.

From there, we carried the new identity into a streamlined one-page website, thoughtfully curating Merrill’s photography and content so couples could not only see her work, but begin to picture themselves in it. Together, we created a space that felt like an invitation into the kind of wedding experience Merrill creates — warm, romantic, and distinctly Lowcountry.