WEBSITE, BRANDING + EVENT BROCHURES FOR A WEDDING PLANNER
SUNDAY LANE EVENTS
Sunday Lane Events is a Southern California wedding and event planner known for creating celebrations that feel personal, thoughtful, and genuinely welcoming. She wanted a brand and website experience that reflected that same feeling online — polished and professional, but still warm enough to make people feel instantly comfortable.
Warm + welcoming ✷ thoughtful ✷ trusted
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The goal wasn’t to create a trendy planner brand that felt overly curated or untouchable. She wanted potential clients to feel like they were working with someone they could fully trust — someone who would seamlessly step into one of the most important weekends of their lives and just fit.
We needed to capture the warmth and intentionality she naturally brings to her work, and she wanted a cohesive client experience across every touchpoint.
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We started with a custom brand identity created specifically for Sunday Lane Events, including a logo suite, color palette, and typography system designed to reflect the warmth and thoughtfulness behind the brand.
From there, we moved into a website template restyle — transforming it into something that felt completely aligned with her business and the experience she wanted clients to have. The goal was for every part of the site to feel welcoming, polished, and personal from the very first interaction.
To carry that feeling beyond the website, we also designed a collection of branded client-facing documents including a welcome guide, onboarding and offboarding materials, and a custom wedding details form. Every touchpoint was created to feel cohesive, intentional, and easy for clients to move through — like they were being guided by someone they already trusted.
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The final brand feels like Sunday Lane Events in its best, most fully realized form — warm, polished, thoughtful, and incredibly inviting. Every piece of the experience now feels connected, from the website to the client documents, creating a brand that feels both professional and deeply personal at the same time.
The project gave her a more cohesive foundation to confidently grow the business while making clients feel immediately comfortable and taken care of from the very first inquiry.
One of my favorite pieces of feedback from the project:
“She truly understands how to turn ideas into something beautiful and cohesive… I’m so grateful to have had her guidance in building my brand.”
