SIGNATURE WEBSITE DESIGN + SUB MARK TOUCH UP
CEDAR AND SAGE RENTALS
Cedar & Sage already had the aesthetic. What they needed was a website that actually reflected the experience behind the brand — elevated, intentional, and built to book more than rentals. The goal was to position them not just as an inventory company, but as a destination people could celebrate.
Down to earth ✷ warm + thoughtful ✷ professional + polished
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Their original DIY website was beautiful, but it wasn’t doing enough heavy lifting. Visitors could browse rentals, but the private event space — one of their biggest opportunities for growth — wasn’t being fully showcased or marketed in a way that made people stop and imagine themselves there.
On top of that, the sisters wanted to keep their existing logo since it was already printed on everything from signage to packaging. So the challenge became: elevate the brand without starting over.
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We completely restructured the site experience to put equal emphasis on both the rentals and the space itself. I designed a clean, easy-to-browse inventory system with wishlist functionality, built dedicated private event pages, expanded the gallery experience, and added a blog and event calendar to create more movement throughout the site.
Instead of simply saying the space could be rented, we showed it in action — wedding party suites, gatherings, styled events, and examples people could instantly connect themselves to. Lots of imagery. Lots of “oh wait… this could actually work for us.”
For the branding, we kept their existing logo intact but introduced a refined submark version to elevate the visual identity without losing recognition. It’s now used across merchandise and signage throughout the business.
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The final site feels like Cedar & Sage finally caught up to the level of experience they were already creating in real life. More polished, more strategic, and far more aligned with where they wanted the business to go.
Since launching, they’ve seen an increase in inquiries for the space and consistently hear compliments about the website — which tells me people aren’t just browsing it, they’re remembering it.
The brand now feels bigger than rentals alone — which was exactly the point.
