When Patti came to me looking for guidance on her website, I immediately saw a brand sitting on a goldmine of beautiful work. Her Instagram was already strong, but her website wasn’t doing the work justice — and the more I dug, the more I found.

I started tracking down Bella Fiori’s work through featured wedding articles, photographer portfolios, and other wedding professionals’ websites, uncovering gorgeous floral installations that you wouldn’t have known were theirs without a little digging. From romantic outdoor celebrations and rustic venues to grand ballroom weddings, Patti and her team had an incredible ability to completely transform a space with flowers.

The work was there. The brand just hadn’t caught up yet.

What started as a website project quickly became a full rebrand. We created a visual identity that felt elevated and editorial while still reflecting the warmth and artistry behind Bella Fiori, then built a website designed to showcase the full range of their work — making it easier for couples to see themselves in the kind of celebration Bella Fiori could create for them.