House of Bloom — A floral studio rooted in romance, artistry, and possibility.

For House of Bloom, I built the brand around a signature deep plum, a color that feels unexpected and slightly mysterious. It brings a sense of romance and intrigue to the identity, while leaving room for the brand to feel imaginative and full of possibility.

A grounding botanical green keeps things connected to the natural world, balancing the richness of the plum so the brand still feels approachable and down to earth. Clean off-white creates plenty of breathing room, giving the color palette and florals space to really shine.

The typography brings the final layer of polish. An elegant, high-contrast serif gives House of Bloom the presence of an established, high-end floral studio, while the softer supporting details keep it from feeling overly formal. The result is a brand that feels trusted and refined, but still leaves you wondering what they might dream up next.